I’ve followed the Toys Like Me campaign from its inception, so I was especially pleased to see that LEGO have chosen to be the latest collaborator with the campaign, unveiling a new mini-figure featuring a wheelchair user.
Rebecca Atkinson; journalist, mother and the founder of the #Toylikeme campaign says “It will speak volumes to children, disabled or otherwise, the world over”, and I couldn’t agree more. To have such an influential brand – the number one toy brand in the world – acknowledging that people with disabilities need to be represented more widely is a huge step for disability rights campaigners.
When I was growing up, I remember my brother having a special LEGO man which Mum had painstakingly draw hearing aids onto. It is so reassuring to know that by the time I have my own family, these toys will be available to my children.
To acknowledge disability and differences through play is such a powerful thing, perhaps even more valuable to those children unaffected by disability. Just making a few little changes to the toys available can reflect the wider range of people who will be playing with them, and help children to understand and accept illness as a part of people’s lives. In a world which still has so much stigma around disability, it’s such a positive step.
Our range of wheelchair cushions won’t fit the Lego wheelchairs but they can fit yours (available in a wide range of sizes).
We design and manufacture a huge range of products purpose-made to provide unrivaled comfort and distribute weight evenly. Our Sero Pressure Cushions are made from high quality orthopaedic foam with deep ripples that are durable and allow air to circulate, offering relief for people who are sitting for long periods of time. This makes it a great choice for wheelchair users. The cushion is portable and lightweight, and the case has a carry handle, making it ideal for travelling. All our Sero Pressure Cushions can be customised with a choice of four cut-outs which further relieve pressure from areas of sensitivity.
Some of our products are eligible for VAT relief see our VAT relief form here.